Pupa is all about creativity, design, trends and made in Italy beauty.
Red is the color that identifies her spirit: red as in passion, oomph and vitality, red as in energy to create new forms of expression every day. This color is the distinctive sign of the brand. Packaging makes PUPA products instantly and easily recognizable everywhere.
Colors, textures and sensorial emotions continuously evolving thanks to scientific research, state of the art technology and innovation.
Pupa, a woman, thousand passions, her beauty…
Angelo Gatti founded this effervescent company in 1976 in Milan, the undisputed Italian capital city of fashion and design. PUPA quickly became a leader in the Italian cosmetic industry and stands out on the international market by the quality of its products and the originality of its make-up collections.
Today, in more than 70 countries, PUPA enjoys a strong reputation in addition to a growing presence abroad.